ASEAN Market

The ASEAN region will register over 300 million smartphone users as compared to USA which only has 225 million. What that means is that every global app or service you can think of (email, social media, chat, etc.) has more users in Southeast Asia than in all of USA.  What this also means is that the adoption of DX technologies and solutions will be of a very significant size in ASEAN.

ASEAN Enterprise IT Expenditure Landscape By 2018

  • Malaysia, Indonesia & Thailand – US$8.25B
  • Singapore – US$3.75B
  • Rest of ASEAN – US$2B

Benefits of Digital Transformation

In today’s business arena, traditional measurements of success no longer hold up. And the reasons are digital – the devices customers use in their lives, the channels they take to purchase, their engagement with disruptive competitors.

The challenge is clear: the game is no longer the same. And winning it requires developing a different set of strengths, not just a crash diet of apps and tactics.

With 65% of organizations in APAC claiming to have a DX strategy, only 9% have an effective DX structure in place.

DX Global Market

New update from International Data Corporation (IDC) forecasts worldwide spending on digital transformation (DX) technologies to be more than $1.2 trillion in 2017 at a compound annual growth rate (CAGR) of 17.9% over the 2015-2020 forecast period and reaching $2.0 trillion in 2020.

“Changing competitive landscapes and consumerism are disrupting businesses and creating an imperative to invest in digital transformation, unleashing the power of information across the enterprise and thereby improving the customer experience, operational efficiencies, and optimizing the workforce,” said Eileen Smith, program director in IDC’s Customer Insights & Analysis Group.

APAC (less Japan) accounts for 37% of the worldwide total investments in DX solutions ($740 Billion).

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